MyWellbeing

Logo Redesign

MyWellbeing, formerly called Reaping Rewards, is a program is a wellness program under Syngenta Group.

When rebranding Reaping Rewards into MyWellbeing, Syngenta wanted to focus more on a full spectrum of wellbeing, specifically physical, mental, financial, and social wellbeing. They reached out to me to create a new sleek logo for them that encompasses the tagline, “Healthier Lifestyles for a Lifetime.”

Original Logo Used for 26 Years

The Original Logo Used for Reaping Rewards.

“Hastily Designed” Logo

The Original Rebrand Logo That They Didn’t Love.

“It is hastily made and, in my opinion, it’s boring and generic. Plus, I don’t like the black lettering.”

Updated Logo Designed by Me

The New MyWellbeing Logo.

Syngenta Group & Syngenta Logos

MyWellbeing Logo Redesign Requirements

The former MyWellbeing logo was "Boring and generic." They wanted an interesting logo that resonates with the company.
"The new program is very similar to Reaping Rewards, but we want to focus more on a fuller spectrum of wellbeing, specifically physical, mental, financial, and social."
This is the motto of the program. They wanted the new logo to still apply to this tagline.
"Plus, I don’t like the black lettering." They wanted to lean away from bold lettering or boring black typography.
Syngenta Group wanted this new logo for their well being brand to fit with their other two logos, so I was given five colors (and black and white) to work with.